20
emails collected
from 178 fans in the room
Trio use cases · Live event
Trio Event Recap
Mischief Night with Demi the Daredevil. Here’s what the fans did.
5 PM – midnight PT
The crowd
178
fans in the room
tapped Enter past the lobby
39.4 min
average time per fan
active in the room, all 178 fans
The music
101.3 hrs
of music listened
all fans combined
1,381
streams
song plays past 30 seconds
Gameplay
952
game runs
arcade and main game
116.8 hrs
in the experience
all fans combined
How we counted: a fan is a phone that tapped Enter past the lobby. Time counts active minutes only. A stream is a song play past 30 seconds inside Trio. Team test phones excluded.
On the night of Mischief Night
Demi’s biggest
streaming day of the month.
Streaming result reported by Trio.
The experience behind the numbers
Inside Mischief Night
The world
Demi’s room
Environment demo
The game
Vanishing Point
Game demo · Inspired by Demi’s album art
Mischief Night · Demi the Daredevil × trio
Fan actions
What fans signed up for inside the event.
5 PM – midnight PT
11.2%
of fans left an email
out of everyone who tapped Enter
6
asked for updates from Demi
opted in to hear from him directly
The Spotify playlist
80%
of fans who opened
the offer signed up
8 signed up of 10 who opened it. 6 of them also asked for updates from Demi.
The Devilish Deal · 25% off merch
80%
of fans who unlocked
the deal claimed it
12 claimed of about 15 who unlocked it by finishing a 6-question trivia challenge.
Fan reactions
Straight from
the fans.
The numbers tell one part.
The fans tell the rest.
Inside the world
They left
their mark.
A shared wall inside Demi’s world gave fans a place to sign their names.
The fan wall 01 / 03
Artist review
In Demi’s
words.
Jeff Azaraka Demi the Daredevil
“TRIO created such an incredible experience for the fans and I!”
Jeff’s full review
TRIO created such an incredible experience for the fans and I! Having a video game made based on the lore I’ve worked hard to develop really was a dream come true that I never would've considered is possible. The fans’ reactions to us making a video game out of the music world showed how innovative and noteworthy something like this feels to everyone.
Adam’s talent and artistic eye really brought the world of Vanishing Point to life in a way that felt as detailed and immersive as hit games like Fortnite. This was not just the simple mechanics of a video game creation, this was a next level product.
Heather and Adam brought a level of forethought and passion to every part of the process to make action items feel seamless and fun. If we were missing something, or I had forgotten anything, Heather kept us on track with new creative ideas, marketing solutions, and a dedicated workflow.
The challenge with new apps is that people can get lost in confusing processes or too many moving pieces at once rather than just enjoying the benefits. The TRIO Game Night was so easy for all the fans to jump in on a browser, explore, compete, and chat together, so that we could simply experience an amazingly built game, and enjoy the fun of a community experience. That kind of experience takes a lot of care and planning ahead of time, and TRIO did just that.
TRIO also struck a balance between simplicity and interest in the game. It was challenging enough, but the prompts and missions led everyone through each stage in a way that felt like a manageable adventure for both gamers and non-gamers. The brand-themed “room”, where fans got to hang out apart from the game, had plenty of engaging activities, arcades, and trivia questions to unlock easter eggs and prizes. It was a perfect place to have downtime when you need a break from the actual game, while keeping them on the app.
Overall, the TRIO game night was such a unique and unforgettable experience that I think fans will be talking about for years!
— Jeff Azar Demi the Daredevil