629
promo Reel plays
27 likes · 8 comments
Trio use cases · Live event
Trio Event Recap
The 27s Night. Here’s what the fans did.
5 PM – midnight PT
The crowd
53
fans in the room
entered the event
55%
came back that night
29 returning fans
The music
9h13m
of music listened
across all 53 attendees
10m26s
listening per fan
average music listening time
Gameplay
114
game runs
41 fans played the game
77%
played the game
41 of 53 event entrants
How we counted: entrants measured by device and Enter tap. Music listening includes time in the room and game. Results from one live event.
The 27s × trio
Fan actions
From the promo Reel to a live event.
5 PM – midnight PT
66
opened the link
from the promo Reel
41
played the game
of 53 event entrants
From Reel to link
10.5%
link opens
per promo Reel play
66 link opens from 629 promo Reel plays.
From link to world
80%
of link opens
became event entrants
53 entered the event from 66 link opens.
Promo Reel: “Trio HAPPY 27s DAY.” Original event recap
The experience behind the numbers
Inside The 27s Night
The world
The 27s’ room
A custom 3D artist world
The game
The game challenge
Fight through zombies.
The fan reward
Exclusive
content.
Fans could unlock an unreleased music video inside The 27s’ world.